If you intend to have your own home-based business (as opposed to working at home for someone else), then naming your business is another big step to take. Here are some tips and suggestions to help you find the right moniker.
1. Check trademarks. You definitely don’t want to make a name for yourself that someone else has already used. That would only cause confusion if a potential customer contacts you when they think that they’re contacting the other company. Here are some good instructions on how to check trademarks, but keep in mind the warning at the bottom of that page, because just because a trademark doesn’t exist for a particular name doesn’t mean that a company doesn’t exist for that name. You can also Google the name you’re thinking of using, to see if it already has an online presence.
2. Name it after your product. Many times, your product itself can be easily incorporated into your business name. This is beneficial because potential customers can know what you’re selling just by hearing your company’s name. But, obviously, if you choose to call your company by your craft, you would need to do something more creative than “Diapers” or “Clothes.”
3. Name it after your child. I have also seen lots of people use their child’s name in their company name. Maybe you started out by making items for your child and now want to expand, so the inspiration for your company has come indirectly from your previously only personal projects. Or maybe your child has a unique name that will be easy to remember.
4. Keep it catchy. You want something that will be easy for people to remember. Alliteration helps with this, as does keeping the name brief (four or five words are the very most that I would put into a company name). Sound it out in your head. Ask close friends what they think about your potential choice.
5. Incorporate it into your logo. If you thought of your logo first, and let’s say it’s a sun behind a cloud, then a business name of “Dana’s Doggie Duds” wouldn’t really make sense with that logo. Think about the meanings of colors and what font would convey your ideology best.