Dr Bronners has yummy fragrances and does suds a ton with just a few drops. I couldn't use it except as hand soap unfortunately, because it was too drying and the soap residue irritating to me. Going natural with cleansers is tough because soap leaves residue, theres no way around it.
The other tough thing is that the natural things tend to rely heavily on salicylates (like aloe or sodium benzoate) as preservatives. These can be highly irritating to skin and respiratory tracts.
But for someone currently using stuff with artificial fragrances, Burts Bees and Yes to Carrots are probably great.
I got a boyfriend something with patchouli in it, that broke his Old Spice habit.