Re: In the hospital...
At my hospital they really are free. Or rather they are included in the room and board charge, whether you actually use them or not. Just like the little pink and blue hats and the striped receiving blankets, etc. The hospital also offers a free BF support group, once a week, staffed by one or two of the hospital's three IBCLCs, and the swaddlers available at the BF group are also all free (along with the snacks and they often give a substantial amount of BF supplies, like sposie nursing pads, Lansinoh, etc)