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Old 03-26-2013, 11:45 PM   #19
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Re: WTH Victoria's Secret????????

I have to agree with KTMelody and Mamasab; this isn't a new problem, and it isn't VS's intention. VS has a huge problem with "aspirational markets"; that is, tweens and teenagers who want to be like the college-aged women that VS does target. This is such a well-known situation that my marketing textbook discussed VS's position as a case study quite a few years ago.
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