View Single Post
Old 03-26-2013, 10:45 PM   #19
jackkant's Avatar
jackkant
Registered Users
 
Join Date: Feb 2008
Location: Silicon Valley, California
Posts: 1,230
My Mood:
Re: WTH Victoria's Secret????????

I have to agree with KTMelody and Mamasab; this isn't a new problem, and it isn't VS's intention. VS has a huge problem with "aspirational markets"; that is, tweens and teenagers who want to be like the college-aged women that VS does target. This is such a well-known situation that my marketing textbook discussed VS's position as a case study quite a few years ago.
__________________
Mama to Saffron (10/29/07), Corwin (12/16/09) and Osric (5/7/12)

My blog, The Weekly What-What?! updates on Sundays and Thursdays.

EZ Squeezees Reusable Baby Food Pouch Product Review and Recipe
-- Children's Farm Books -- Children's Steampunk Picture Books
jackkant is offline   Reply With Quote