Re: WTH Victoria's Secret????????
I have to agree with KTMelody and Mamasab; this isn't a new problem, and it isn't VS's intention. VS has a huge problem with "aspirational markets"; that is, tweens and teenagers who want to be like the college-aged women that VS does target. This is such a well-known situation that my marketing textbook discussed VS's position as a case study quite a few years ago.