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Old 05-16-2010, 10:17 PM   #1
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*UPDATED with 2 & 3*The True Story of Pampers Dry max: Part 1 of 3

http://www.zrecommends.com/zrecommen...e-diaper-wars/



Pampers' Dry Max diapers, touted by the company as disposable diapers' greatest innovation in 25 years, have launched far more buzz than the company could have hoped for, but for all the wrong reasons. Less than one month after the product's official launch, but over a year since it the company being introducing it to consumers both through test groups and surreptitious product swaps, the company is facing an investigation by the Consumer Product Safety Commission, an anti-Dry Max 8,000-plus-member Facebook group whose members answer consumer questions on Pampers' own Facebook page faster than P&G marketers do, and a class-action lawsuit. It's a tangled web, and we were determined to get to the bottom not only of the potential problems with Dry Max but the hype that has swirled around the product from both supporters and detractors.


Part 2

http://www.zrecommends.com/detail/th...doing-to-kids/

We had planned to cover both that topic and our diaper teardown and analysis in a single post, but we get into a LOT of detail in our teardown and analysis, and we've also seen a lot of push back from Pampers in the media regarding whether or not potential problems with Dry Max are even a legitimate issue for discussion. (They are "insulted.") Because of this, we've decided to dedicate a full post to what appears to be happening to kids, and how Pampers is spinning it, before we publish our analysis of why all of this might be happening. Defending the existence of a problem in the same blog post as the level of analysis we are bringing to bear just wasn't working. So what was conceived as a three-part series will now be four, although I promise we'll have the third installment - the teardown and diaper analysis - up sometime Wednesday. [Update: Part 3 is now online]


Part 3

http://www.zrecommends.com/detail/fi...y-max-diapers/

Throughout the nearly month-long debate over the safety of Pampers' new "Dry Max" diaper design, Procter & Gamble has walked a tightrope between two contradictory claims.

The first of these ideas is that Dry Max is profoundly different than previous diapers, that its impact is significant and meaningful to consumers and that it represents a technological advance that makes Pampers stand out from its competition.
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Old 05-18-2010, 02:27 PM   #2
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Re: The True Story of Pampers Dry max: Part 1 of 3

super interesting.
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Old 05-18-2010, 04:57 PM   #3
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Re: The True Story of Pampers Dry max: Part 1 of 3

Glad I have been getting Huggies the past few times a bought a sposie. I normally don't since they have latex in them.
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Old 05-18-2010, 05:16 PM   #4
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Re: The True Story of Pampers Dry max: Part 1 of 3

Wow, that is a great read so far.
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Old 05-18-2010, 05:36 PM   #5
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Re: The True Story of Pampers Dry max: Part 1 of 3

Really fascinating stuff. Poor babies, I can't imagine how bad those rashes must feel.
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Old 05-18-2010, 07:43 PM   #6
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Re: The True Story of Pampers Dry max: Part 1 of 3

One of the new's channels is doing a story about them tonight. I'll post a link to it once it's up.
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Old 05-19-2010, 10:45 PM   #7
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Re: The True Story of Pampers Dry max: Part 1 of 3

Great article, cant wait to read the others!
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Old 05-20-2010, 12:41 AM   #8
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Re: The True Story of Pampers Dry max: Part 1 of 3

Subbing so I can find this when it's not 3 am.
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Old 05-20-2010, 01:39 AM   #9
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Re: The True Story of Pampers Dry max: Part 1 of 3

Wow. I just shared the links on my FB page, along w/ the offer of giving out info on cloth to whomever would like to know more.
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Old 05-20-2010, 04:46 AM   #10
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Re: The True Story of Pampers Dry max: Part 1 of 3

thanks for posting!
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